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Lake Norman (N.C.) Readies for $33M Luxury Resort

Sunset Cove rendering.

With an estimated 2021 completion, the Sunset Cove Hotel, Spa and Convention Space will contain 82 rooms with amenities including a spa and a waterside beach club, as well as 5,000 sq. ft. of convention space. The developer envisions a water shuttle to the nearby Trump National Golf Club, so Sunset Cove will need piers, too.

There’s no question in Brett Krueger’s mind that the southern Lake Norman area needs and would support an upscale hotel, the Charlotte Business Journal reported.

“If you talk to Lowe’s, Davidson College and the Trump [golf] course, they are sending overnight guests to Charlotte and even Ballantyne for an upscale room,” he said of neighboring North Carolina cities.

Now, he’s planning one that he envisions will be better, the Business Journal reported. Krueger’s Sunset Cove Partners is developing a $33 million luxury spa resort in Iredell County, N.C., and on the shores of Lake Norman. Sunset Cove will contain 82 rooms with plans to break ground in February. The goal is to have the project ready for the first guests in summer 2021.

The development will become a five-star resort, combining upscale accommodations with a spa and a waterside beach club as well as 5,000 sq. ft. of convention space, the Business Journal reported. The working name for the development is the Sunset Cove Hotel, Spa and Convention Space.

“There is a synergy that you need among the components of the resort,” he said. But from a business side of things, the spa, convention space, hotel and beach club would operate as their own profit centers, the Business Journal reported.

“You need the spa and convention space to be 25 percent to 30 percent of your business,” Krueger said.

Krueger has done this type of development before and is currently involved in two projects with some similarities to the plans at Sunset Cove, the Business Journal reported. He was vice president of MRK Investments when it invested $25 million in converting Ivey’s in uptown Charlotte to a five-star boutique hotel.

In addition, 14 downtown Asheville condos are underway as part of a $9 million project, the Business Journal reported. And a set of 32 ski-in, ski-out condos are being planned at Beech Mountain.

The Sunset Cove hotel itself will not carry a national flag but will use a national hotel booking system, Krueger told the Business Journal. He expects the rooms will start at $200-plus a night and eventually suites will be priced at more than $300 a night.

“All rooms are waterfront,” Krueger said, meaning they will have views of Lake Norman. The rooms will be equipped with “smart glass” that can be adjusted to become opaque, the Business Journal reported. Suites will be available. The rooms will have copper-covered clawfoot tubs.

Five rooms will be located near the spa, creating a wellness area with quick access to its amenities, the Business Journal reported. Among those spa amenities are a salt cave with a relaxation area, a mineral pool, treatment rooms as well as indoor and outdoor spas.

Krueger likes the idea of a water shuttle to the nearby Trump National Golf Club. So, Sunset Cove will need piers, the Business Journal reported. But he doesn’t want to increase boat traffic in the cove leading to the resort too much.

A second phase of the project calls for 100 or so residential condos that can be booked through the Sunset Cove resort, the Business Journal reported. Both phases would be located about 25 miles north of Charlotte.

As for what convinces Krueger that a resort is needed on the shores of Lake Norman, he cites a Russ Report survey of hotel customers done in the Mooresville, N.C. area in 2014, the Business Journal reported. He says it found that 100% of the respondents said Mooresville needs a lakefront hotel.

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