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Buyers are eyeing small towns — even as interest in big cities rises

Pageviews of Redfin home listings in small towns jumped 105% year over year, while page views of homes in urban metros increased by 16%


Page views of Redfin home listings in small towns jumped 105 percent year-over-year during the week ending May 1, an acceleration from the 85 percent surge in views that occurred during the week ending April 1, according to new data from Redfin.

Page views of homes in rural counties with fewer than 10,000 people also rose by 76 percent during this period. Comparatively, homes in urban metro areas of at least 1 million people or more saw a 16 percent increase in page views during the same week, a reversal from the 13 percent decline urban listings saw the previous month, according to a recent Redfin blog post.

As one example, this home in Sheridan, Illinois, a small village 67 miles southwest of Chicago, was one of the most-viewed listings on Redfin during the month of April. (Granted, the home’s unique hobbit hole-like underground construction likely added to its garnered attention.)

Although pending sales declined 35 percent during the week ending May 1 compared to the same week the previous year, that number has risen from the 41.7 percent decline pending sales saw at their lowest point in mid-April.

Article and Photos Courtesy of

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